B3272 Hawley Road - Traffic Survey

A traffic survey was conducted on the B3272 for a 1 week period between Tuesday 18/09/2018 and Monday 24/09/2019. This period was selected as it was after the return of schools after the summer holiday break and therefore measured a period of heavy use.

The data obtained has been analysed to provide hourly traffic speed and volumes for both the weekdays and the weekend. The data is further split traffic direction direction. The results have been presented in graphical form in the Survey Results section below to demonstrate the distribution of the measurements.

The highlights are:

  • Weekday traffic volumes peak at approximately 500 to 700 vehicles / hour at normal “rush hour” times
  • Between these peaks, weekday traffic volumes are approximately 400 to 500 vehicles / hour
  • Weekend traffic volumes are approximately 400 to 500 vehicles / hour and therefore reflect the same volume as weekday non “rush hour” traffic volumes
  • Weekday highest recorded speeds are within the 30mph +10% limit between 07:00 and 19:00 for Westbound (towards A30 junction)
  • Weekday highest recorded speeds for Eastbound (towards the Fernhill junction) between 07:00 and 19:00 were generally higher being between 33mph and 34mph from 09:00 to 19:00
  • Weekend highest recorded speeds are within the 30mph +10% limit between 07:00 and 19:00 for Westbound (towards A30 junction) except for a high recording of 34.5mph at 07:00
  • Weekday highest recorded speeds for Eastbound (towards the Fernhill junction) between 07:00 and 19:00 were generally higher than weekday being between a high of 36.5mph at 07:00 and 35 to 36mph at other times
  • Out of core daytime hours peak speed measurements can be distorted by emergency response vehicles. During core volume traffic times, these vehicles move slower as they get traffic to move over

Survey Method

A MetroCount Vehicle Classifier logger was installed with cross road sensing lines. This system not only logged the vehicle count and its speed, but also could record the type of vehicle according to the ARX Classification Scheme. Information on the ARX Classification Scheme can be found by clicking here.

Survey Results

Public Perception

The results of the traffic measurement show a general adherence to the speed limit which did not appear to match the general opinion of the local residents. To check this perception a snap Facebook survey was conducted to measure this view. Unfortunately Facebook does not allow Boost Promotion of simple snap surveys, so the poll was linked to a separate post that was promoted to the local community for a 7 day period from 31/12/2018. The poll could be accessed by “click through” from the promoted post.

The results of this were:

  • Post promoted to men and women aged between 16 and 65+ who lived in postcodes GU17 0, GU17 9 and GU14 9
  • 1628 people were reached by the promotion post
  • Gender split of people reached was 42.7% women and 57.3% men
  • The dominant age range of people engaged was 18 to 34
  • 109 engagements with the promoted post
  • 48 people engaged with the poll
  • 32 people voted in the poll

Although the poll sample was small, it tends to reflect the general public perception that is normally heard. The perception by people of a higher general speed may be accounted for by “the exception becomes the rule”. We pay more attention to a speeding car as our senses are alerted by the abnormality. We then perceive this as the “normal”. The reverse is true when the road is closed for some reason, then our senses highlight the absence of noise as abnormal.